Compares to same range in previous year.
Metrics on the side are unfiltered.
Money under each comparison is an estimate of the revenue that metric’s move
accounts for, with every other metric held where it is now. One metric at a time,
so the figures do not sum down the tree.
Fetching…
How to read this. Each product lands in one of four boxes. Above the line are your most-viewed products: together they get half of all product views. Right of the line are your best sellers: together they make half of all purchases. Top left: lots of people look, but few buy — fixing these product pages pays off most. Bottom right: few people see it, but it still sells a lot — send more visitors here. The bigger the circle, the more products are in that box.
The two tables underneath rank products by how much extra money each change could bring in. The crossed-out number is where the product is today; the next one is what it is measured against.